"Cheese" expert

Also, I can't resist sharing this post I found on Craig's List today.

CHEESE EXPERT NEEDED
Start up company looking for a "Cheese" expert. Who has written for a major food, wine, cheese magazine or website. Tell me why I want to hire you? Tell me what you know about Cheese?

LOVE when people use question marks with declarative sentences! LOVE when they put the word "cheese" in quotation marks!